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Have you ever stopped to count how many times you "went" to Google in a day? Or how many searches you made in a year? Probably not, but search engines are currently one of the main tools of our daily lives. But did you know that when you do a search on Google, are you contributing to the pollution of the atmosphere? 


Although we have an intangible idea of the internet, the truth is that, for everything to work, it is necessary that there are. servers that are always in operation. A CarbonFootPrint estimates that each Google search emits between 1g and 10g of CO2 into the atmosphere and, with 5.6 billion searches per day (second estimate of the Statista), Google is responsible for 40% of carbon dioxide emissions related to the internet. This is why Ecosia was created.


THE Ecosia it's a search engine created in 2009, in Germany, whose main objective is help combat deforestation and climate change, while providing all the information you are looking for. The company generates revenue through search ads, just like Google, and invests 80% of its profit in reforestation projects around the world - up to the time of publication of this article, Ecosia has already planted more than 169 million trees in more than 30 countries.




In addition to its environmental aspect, Ecosia is also known for the emphasis on transparency and by concern for user privacy. As for transparency, the company is keen to publish monthly reports where it discloses all its financial data in detail, including how much was invested in tree planting. Regarding the privacy, the search engine adopts various practices that protect the user, such as not permanently storing searches, not selling information to advertisers, encrypting all searches, etc.


Finally, to make it even easier to adopt your search engine and help the environment, Ecosia offers an extension for Chrome and for Firefox, as well as an app for iOS and Android devices. If you want to know how to set Ecosia as your default search engine, you can find out more here.

1 comment

  • Celeste Núncio
    • Celeste Núncio
    • August 29, 2024 at 6:25 pm

    Excelente

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